The Gary 411 - The Birth of the Information Age

The 411 is published each Friday.

We cover community news and events and target the paper to a largely African-American audience. But the paper has the capabilities of attaining a diverse readership.

Along with Gary, The 411 reaches readers in the Northwest Indiana communities of Hammond, East Chicago, Merrillville, Highland, Griffith, Munster, and Schererville.

The newspaper is sold on newsstands throughout the Gary Metro area. Complimentary issues are distributed to churches, high schools, colleges, restaurants and other sites selected for their demographic advantages.

Prices effective March 2006

Local Ad Prices

$8 dollars per column inch
	Inches	1-3 weeks	4-6 weeks less 15%	7-11 weeks less 20%	12-26 weeks less 25%	Renew
2x2	4"	$32-64-96	$128-160-192	For all ads, multiply the number of inches in our ad by $8 to get the cost of 1 insertion. Discounts are available on insertion orders from 4 to 26 weeks.
2x3	6"	$48-96-144	$192-240-288
1/4 Page	21"	$168-336-504	$672-840-1008
1/2 Page	42"	$336-672-1008	$1344-1680-2016
Full Page	84"	$672-1344-2016	$2688-2360-3032

Full payment or a deposit will be required on all advertisement*
Prices shown are for black and white

Half Page Horizontal is 10 ¼" wide by 7" height
Half Page Vertical is 5" wide by 14" height
Quarter Page Horizontal is 7" wide by 5" height
Quarter Page Vertical is 5" wide by 7" height

Your advertisement can be any size between 4 inches and 84 inches.
All advertisement sizes and prices are not shown above.

Color Prices: For ads one-fourth page and greater
$71.00 Second Color
$142.00 Third Color
$213.00 Full Color
*All Political Advertisements must be prepaid.

Web Advertisement Rates

Business Card	251 x 144 (3.5 x 2 inches)	$40/monthly
Rotating Banner	485 x 125	$70/monthly
Big Box Ads	360 x 504 (5 x 7 inches)	$120/monthly
Rotating Banner ads appear on every page. Business Card ads appear on every page EXCEPT the home page. Big Box ads are specific to the page on which they appear.